Our Tempo Books Marketing Specialist: The tech industry is the closest you get to continuous improvement

This is part of a new initiative featuring the women of Tempo, where we tell their stories and learn more about the paths that have led them to where they are now, and to see what they think about the future of tech — and for women in tech, generally.

The tech industry is the closest you get to continuous improvement, and working in an agile environment, customer feedback and customer participation is crucial. That’s why I wanted to pursue a career in the tech industry.

Steinunn Tomasdottir is our talented marketing specialist who has been working on our newest solution, Tempo Books for JIRA, since its infancy, participating in product-to-launch initiatives. When not thinking creatively about messaging, positioning, the professional services market, and customer care, she can be found biking around the Icelandic countryside, sailing in the North Atlantic, and warming up with hot yoga. Here’s what she had to say about working in tech and at Tempo.


Can you tell us a bit about yourself?

My name is Steinunn. I’m 28 years old, and am a product marketing specialist, focusing on Tempo Books as well as other marketing initiatives.

What was your previous experience, and how did your path lead you to Tempo?

I earned my master’s degree from Copenhagen Business School, earning an M.Sc. degree in Economics and Business Administration, specializing in marketing and business development. For my undergratuate studies, I finished a B.Sc degree in Business Administration from the University of Iceland. Several jobs later, including working in consultancy (Social Media, SEO, marketing strategies, and more traditional media planning), I landed here at Tempo. My friend encouraged me to apply to Tempo, and I’m grateful that I did; I’m really happy to be here and taking part in Tempo’s growth.


What are your interests and what do you do for fun?

My spare time is usually spent with family and friends, watching TV, or thinking about going to the gym. I love travelling, technology, and reading interesting blogs. Recently, I started doing hot yoga, which I like a lot, and this summer, I’m going to bike more and go sailing more often.

What did you want to be when you were younger?

A doctor or a lawyer.

What was your first job?

Besides babysitting, my first job was the at the most popular ice cream parlor in Reykjavik.

steinunn tomasdottir

Why did you want to work in tech? Was there a particular event or a moment when you decided to pursue a career in the tech industry? Any influencers?

All my academic and professional career have been advocates of more traditional marketing efforts, but after earning my master’s degree, my interest in marketing changed, and is now more intertwined with innovation and business development. The tech industry is the closest you get to continuous improvement, and working in an agile environment, customer feedback and customer participation is crucial. That’s why I wanted to pursue a career in the tech industry.

What were your earliest interactions (memories) with technology?

My father is the biggest brand lover of Apple I know, so the Apple Macintosh and my father playing computer games influenced me a lot.

What is your favorite part about working in IT?

The culture of working in IT.

What is an average workday like for you?

Every day, I am working on creating content for Tempo, but there isn’t really a typical day. Our responsibilities include SEO, SM ads, and content creation for blogs and inbound strategy, supporting our product teams, interacting with customers, and trying to get our message out there.

What is your favorite thing about your career?

How happy it makes me.

Overall, how do you think things are for women working in tech right now?

It is quite good. As more women pursue technical careers, it will be easier for the others to follow.

Aside from technical skills, what other skills do you feel are important to have if a woman is interested in working in technology?

Be confident and believe in yourself.

How do you see the future of women in tech?

I see great things!

Who is your hero?

My mom.

University or life experience, which do you feel best prepares you for life?

Life experience.

Where’s Waldo?

I can never find him.

The best part of waking up is?

Snoozing and breakfast.

Stay tuned for more from our amazing Tempo women!

p.s. Read more on our Women of Tempo series here.

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Jessie is a New York transplant living in Reykjavík. Her motto is #ABL—always be learning— and having some fun along the way. As the head of marketing, communications & legal initiatives at Tempo, Jessie thinking about storytelling, building a strong brand, growth, teamwork, and grit.

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