The Making of Tempo’s Atlassian Summit Campaign

It was our first time as the Platinum sponsor of the Atlassian Summit, and we wanted to create something visually compelling and different for this year’s campaign.

Our solutions for JIRA have brought our teams and our customers’ teams peace of mind, enabling them to improve communication and transparency, efficiency, and decision making, and alleviating the need to implement and manage multiple systems.

We thought a lot about how to convey this visually.


We felt that zen symbolism and the symbolism of water were the most powerful reference points to visually communicate these ideas:  fluidity, agility, continuous improvement, transparency, and ease.

Our graphic designer, Thordur Grimsson, served as the art director on this campaign, teaming with Icelandic photographer, Magnus Andersen. The two spent a long day in a studio propelling ink and capturing the perfect, fluid images that reflect Tempo’s logos and our portfolio solutions, Tempo TimesheetsTempo Planner, and Tempo Books.

Atlassian Summit 2014

Making of Summit 2014 videoAtlassian Summit 2014

Atlassian Summit 2014

Atlassian Summit 2014

Atlassian Summit 2014

Atlassian Summit 2014Tempo-Making-of-Summit2014

Booth Layout A Booth Layout A2 Booth Layout A3 Booth Layout A4 Booth Layout A5


We feel the results reflect Tempo’s ability to support innovation, long-term growth, fluidity and transparency, without beginning or end, without sides or corners — and, most importantly, peace of mind.


View the Making of our Summit Campaign video


Learn About Tempo for JIRA

Related Posts

Jessie is a New York transplant living in Reykjavík. Her motto is #ABL—always be learning— and having some fun along the way. As the head of marketing, communications & legal initiatives at Tempo, Jessie thinking about storytelling, building a strong brand, growth, teamwork, and grit.

One Response

  1. […] we might need the help of a video production team (or a professional water-splatterer like for this project), a member of our QA team, or a developer to help us with specialized marketing content or web […]

Leave a Reply

Plan, Budget, Track & Adapt with Tempo for JIRA.

Subscribe to our blog

Get the latest posts delivered to your inbox:

Thank you for signing up!

Please check your email to confirm your subscription.

Select the Tempo products you'd like to hear about:

Tempo Planner Tempo Budgets Tempo Timesheets