It was our first time as the Platinum sponsor of the Atlassian Summit, and we wanted to create something visually compelling and different for this year’s campaign.
Our solutions for JIRA have brought our teams and our customers’ teams peace of mind, enabling them to improve communication and transparency, efficiency, and decision making, and alleviating the need to implement and manage multiple systems.
We thought a lot about how to convey this visually.
We felt that zen symbolism and the symbolism of water were the most powerful reference points to visually communicate these ideas: fluidity, agility, continuous improvement, transparency, and ease.
Our graphic designer, Thordur Grimsson, served as the art director on this campaign, teaming with Icelandic photographer, Magnus Andersen. The two spent a long day in a studio propelling ink and capturing the perfect, fluid images that reflect Tempo’s logos and our portfolio solutions, Tempo Timesheets, Tempo Planner, and Tempo Books.
We feel the results reflect Tempo’s ability to support innovation, long-term growth, fluidity and transparency, without beginning or end, without sides or corners — and, most importantly, peace of mind.