Introducing the New Tempo Tees

We are really excited to show off this year’s Tempo t-shirts, which we designed specifically for the Atlassian Summit in San Francisco — which starts tomorrow!

The inspiration for this year’s shirt derives from the old motivational poster produced by the British government in 1939 at the beginning of World War II, which was intended to boost the morale of the country’s citizenry in the event of an invasion. The poster was never used, and was only recently discovered in 2000. Since then, it has been reprinted and parodied in a variety of different ways.

Tempo Atlassian Summit T-Shirt 2012, Plan, Track & Adapt

Here is an awesome video about the origins of this poster and how it was eventually rediscovered:

We like the simplicity of the message, the boldness of the color, and the elegance of the font and the crown used in the original campaign, so we decided to create our own updated version. The result is a message that is representative of the cyclical nature of the Agile methodology and our product: Track, Plan & Adapt, then start again. We hope you like it!

The good news is that we’ll be giving these tees away throughout Summit — starting tomorrow, come visit us at Booth 22! — where we will also be demoing the new Tempo 7 and sharing some Icelandic chocolates.

For those of you who aren’t able to make it to Summit this year, we’d like to send some shirts out to you. For a chance to win one, tweet us why you love Atlassian Summit or Tempo — be sure to mention us @tempoplugin and use the hashtags #Atlassian and #Summit12 so we can find you. We’ll choose several winners to send them to during the Summit.

And, be sure to stay tuned here and on Twitter for our updates throughout Summit. See you there!

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Jessie is a New York transplant living in Reykjavík. Her motto is #ABL—always be learning— and having some fun along the way. As the head of marketing, communications & legal initiatives at Tempo, Jessie thinking about storytelling, building a strong brand, growth, teamwork, and grit.

8 Responses

  1. […] go into a single campaign or event (e.g., creating the next issue of the Tempo Times, designing the new Tempo tee, or building a social media campaign focussed on Summit), this process eases our pain by making our […]

  2. […] you are at the Atlassian Summit, be sure to stop by and say hello, grab a free Tempo Tee, taste some Icelandic chocolate, and watch us demo Tempo 7 and its new features. We’re in […]

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